Why Social Media Is Important For Your Small Business

Why Social Media Is Important For Your Small Business

By now, a majority of small business owners know that social media—Facebook, Twitter, Instagram, YouTube and LinkedIn—are important for reaching prospects, customers and business partners. However, that still doesn’t make it easy to block out the time for creating and executing a social media strategy, especially in businesses that don’t have a dedicated employee to manage these channels. So if you need a reminder of why social media needs to be one of your priorities, here are some of its most important benefits

Exploring Snapchat as a Small Business

Exploring Snapchat as a Small Business

How do you measure engagement?

As seen in articles about using Facebook for business, many social media platforms help you to monitor engagement through views, likes, or shares. Snapchat is a lot simpler – it is all about “opens” and “views”. You want people to open what you send them, as well as to view your Snap Story. It’s really as simple as that!

10 simple steps for more clickable social media content

10 simple steps for more clickable social media content

As communicators, we spend hours bringing our content to life. After all that effort, we want it to be seen.

Writing powerful social media copy that grabs people's eyes and wins their hearts is a challenge. Often, when our content isn't breaking through the noise, we can fix it with a few tweaks.

Editing is key to the creative process, but many communicators overlook it. Below are 10 tips to expand the reach of your social media content:

4 Instagram Contest Ideas to Engage Your Followers

4 Instagram Contest Ideas to Engage Your Followers

Do you want more engagement on your Instagram profile?

Have you considered rewarding your followers with a giveaway?

Instagram contests give people an entertaining reason to interact with and promote your business and products.

In this article, you’ll discover four types of Instagram contests that will engage your fans.

4 Instagram Contest Ideas to Engage Your Followers by Michael Georgiou on Social Media Examiner.

Here's What Gen Z and Millennials Love and Hate About Instagram and Snapchat

Here's What Gen Z and Millennials Love and Hate About Instagram and Snapchat

Since its debut in 2010, Instagram has accrued an impressive 300 million daily users. But with the ascendancy of 4-year-old Snapchat, which now boasts 150 million fans and counting, Instagram is looking over its shoulder. Their fierce rivalry for the hearts and minds of millennials and Gen Z touched off in late summer when Facebook-owned Instagram added disappearing stories to the mix, clearly mimicking a feature that's been key to Snapchat's success since day one.

8 Mobile Marketing Tips for Small Business

8 Mobile Marketing Tips for Small Business

Mobile marketing is different than other methods of marketing because it lets businesses get directly in front of customers on devices they use all the time – tablets and smartphones. From mobile check-ins to text messages, to emails and social media, mobile marketing may help small businesses boost sales when they send coupons or offer discounts, sales, or promotions to customers.  It’s smart to reach out to customers on the devices they constantly have in their hand – this is why mobile marketing can impact both online shoppers and walk-in customers, too.