Employees and visitors sharing brand-related updates
What this has done is rather than increase social reach through scaling, it integrates elements (employees) that already have a connected audience. When you pull this off correctly, it can be much more effective at enticing engagement. Consider utilizing tools like Social Toaster to turn your team into a passionate group of social advocates.
‘Real’ Real-Time Engagement
Another key area that has grown through social media is the ability to run effective client support programs. Users expect that a brand needs to have a social team on their feed to answer questions and resolve issues. Statistics from Search Engine Watch highlight this fact – 72% of Twitter users expect responses from brands they follow, within the hour.
In a domino-effect, this has caused brands to start investing heavily into cross-functional social media teams that can keep abreast with the increasing number of client pings every day. Eventually, most brands will have shifted client service entirely to their own social media accounts.
Driving Decisions Through Analytics
Much earlier, social media was more of a hit-or-miss when it came to marketing aspects and relied on “gut feeling” a lot. These days though, social media analytics has gotten more powerful, comprehensive and easier to use for the average Joe. Statistics will play an even more important role in the days to come.
There are a variety of different social analytics tools that can cater to several popular social media platforms like Buffer, Followerwonk, Iconosquare and Google Analytics to name a few. Most of them are free and can accommodate the needs of most SMBs. You can also find other enterprise-level solutions online.
Social Video Wins Again
It’s hard to miss, but perhaps you might have – Snapchat has over 10 billion daily views on its video content. Let’s wait a moment for that number to sink in. This exceeds even YouTube, a website that is built on showcasing video content and straight double of their last year numbers.